Have you ever wondered how reporters go about picking that regular person or business to feature in a news story? Of course they have contacts, but these are often noted experts in a given field. But what about the woman that clips so many coupons that she spends about $10.00 a month on average for groceries? Or the teen that volunteers for an after school reading program? How likely is it that a reporter would have them in their contacts? Not very. But there's a great way for regular people and business owners to get this type of exposure by sharing their expertise. It's Help A Reporter Out, or HARO, the source repository that pairs over 30,000 members of the media with sources just like you.
Here's HARO founder Peter Shankman with a quick overview:
You can register for free, and receive three media opportunities a day delivered to your inbox. There are other packages that offer more, but these costs.
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