But the survey respondents also offered more than warm and fuzzy feelings towards small businesses. The study also indicates that consumers are putting their money where their mouths are when it comes to spending at local small businesses. Nearly one third of monthly discretionary spending is done at locally-owned, independent businesses, with just over $100 per month spent at their favorite store.
Consumers are clearly demonstrating a commitment to local SMBs, so take every opportunity to utilize marketing streams that are local-centric. Register at sites that showcase local commerce and can influence a buyer's decision such as Yelp, Yahoo Local Listings, Google Places, Citysearch, MerchantCircle, Insider Pages and many more.
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