How often do you find yourself taking time to read about or listen to information that can help you improve your business? I bet it's quite often. In fact, you're probably reading this blog because you want to learn more about marketing and advertising your business. You're not alone. There are millions of people surfing the web, looking for answers that can help them to do everything from cooking gluten-free meals to studying for state certification.
You can gain valuable exposure for your business by offering your expertise to a highly targeted market of web surfers. As I discussed in a previous post, sharing can be a very important step in building your business. Offer your expertise as a free service, whether its answering questions directly, posting how-to videos, writing articles, blogging or producing podcasts. Helping others to learn can be an important part of your marketing strategy.
I'm not speculating about the benefits of knowledge sharing. For years, marketing gurus have used this technique to build name recognition and grow their businesses (think of the many free videos and ebooks that are available). Creators of good quality free content not only position themselves as experts, but build trust for their brand, and can increase conversion rates from website visitors to customers.
Give it some serious thought. And don't fret about giving away too much information. The important thing to remember is that you want to be able to share in a way that helps others and creates interest in your business.
No comments:
Post a Comment