Chances are there are lots of interesting stories that you can share about your business. Marketing your business is not always about the direct sell. Have you thought about sharing the things that your company is doing that are outside the sales channel? What about charitable and volunteer participation? Do your employees play in a league? Share your stories with the world. Invest in a digital HD video camera such as the Hero from GoPro. For less than $300 bucks you can capture all the action in high quality high def. And for another couple of hundred dollars, you can purchase a piece of stabilizing equipment to avoid those annoying jittery shots. If you want to create effects, trim scenes, add text or play with transitions and more, use video editing software, such as Cyberlink's PowerDirector 9 Deluxe (less than $50). You'll have a professional looking video that will add another dimension to your marketing efforts when you place it in your social networks.
Considering the fact that you run a small business, would it be worth your time to produce a video to showcase a non-sales activity?
2 comments:
Ah, so many money-spending opportunities, so little time.
Well Les, you know what they say...it takes money to make money. Thankfully, not that much.
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