Showing posts with label marketing tool. Show all posts
Showing posts with label marketing tool. Show all posts

Thursday, April 14, 2011

Turning Up the Wow Factor with This Special Invitation

It's that time of year again. Brides-to-be across the land are mailing invitations to their upcoming nuptials. Wedding invitations are not just invitations, most couples (or at least the bride-to-be) undergo a painstaking process to find that special invitation. They want invitations that say things like "elegant", "fancy", or "unique". I've been the recipient of some pretty outstanding wedding invitations--the satin ribbons, the caligraphy, the rose petals--pretty impressive stuff. Heck, my own invites weren't too shabby either.

But I've come across a video that demostrates what can only be described as the "mother of all unique wedding invitations". Invented by Karen Sandler and Mike Tarantino, a Grammy-nominated audio sound engineer,the paper record player plays a song recorded by the betrothed couple. Read more details at Kelli Anderson's blog . Sidenote: I just discovered that Mike Tarantino recorded the Oscar Meyer WeinerMobile-Girl song.



Paper Record Player from kellianderson on Vimeo.

I'll admit, the audio quality is very tinny, nearly causing my ears to bleed. But the designer has a solution to this problem. The recipients can pop the “flexi-disc” out of the wedding invitation and play it on a turntable (do they still make turntables?), where it’ll play just like any other record.

Overall, I like it. There are so many possiblities for it's use as a marketing tool. Not only would this be great for musicians and singers, but anyone hosting a special event, grand opening or a product launch can customize their invitations with a song or spoken word.

Would you use a paper record player invitation?