Showing posts with label niche. Show all posts
Showing posts with label niche. Show all posts

Thursday, September 1, 2011

10 Ways SMBs Can Engage Customers in a Tight Economy

Daily Mentions returns from it's break today.  Thanks for stopping by.

Yesterday, Bloomberg reported that more than one million self-employed Americans decided to shut the doors to their businesses due to the recession.  According to Kristin Arslen, president and chief executive officer of the Washington, D.C.-based National Association for the Self-Employed, diminishing opportunities and few customers are behind the failure of so many small businesses.  Despite the promises made by politicians, few are able to simply wait for the eventual economic turnaround.

However, according to Arlen, some small businesses are actually thriving in this anemic economy.  These are businesses that have been awarded state and federal contracts, or are in the healthcare or technology sectors.  Good for them.  But what about the majority of small businesses that don't get