Facebook's marketing firm, Buddy Media, conducted a study to determine the best practices for posting on the social site's brand pages. During a two week period, Buddy Media examined the wall posts, including the "Likes" and comments on the Facebook pages of 200 of their clients. I found one of the findings of the study to be particularly interesting. The study found that full length URLs in posts had three times the length of engagement than those using a shorter URL. This is interesting because URL condenser sites such as bitly and TinyURL! or QR Code generators, allow users of Twitter and mobile platforms to save coveted space.
So what's the reason? "It's likely because the 'indicators' a user normally gets from reading the text in a full-length URL are missing with a shortened URL," according to the report. So where does that leave the savvy marketer? To get around that problem, the report suggests using a condensed URL that still includes some brand identification in the Web address instead of simply a series of numbers and letters.
For example, our web address is http://www.deborahrowemedia.com/. But if we use a URL condenser, say bitly for example, it becomes http://bit.ly/fkgpNa. However, if I select bitly's "Custom" feature, I get a customized shortened URL like this http://bit.lydebrowe/.
Coming up, I'll have more results from the Buddy Media study on attracting and engaging fans on Facebook brand pages
No comments:
Post a Comment